As a kid growing up in Connecticut, Craig’s dream was to become a fashion designer in New York City. After completing a degree in Costume design, Craig moved to the city and began working backstage on Broadway and off-Broadway shows while simultaneously taking classes at FIT. 

 Before long, Craig was living his childhood dream in real life, designing for major evening-wear designers such as Marc Bouwer, Monique Lhullier and Amsale. Working under these great designers, Craig was able to translate couture aesthetics and develop successful diffusion collections accordingly bringing designer product to a more mass-market oriented clientele. 

In 2011, Craig got the opportunity to take over as the creative director of Aidan Mattox, one of the most successful contemporary evening wear brands at Neiman Marcus, Saks 5th Avenue, Bloomingdales and BHLDN. With yearly sales revenue over 36 million and his dresses featured in national ads, and on celebrities such as Lana Del Ray to Kelly Clarkson.  Most memorable was seeing his Pink Ruffled Tiered Gown on taxi cabs all over Manhattan and billboards in Time Square.

More recently, Craig has been working with Direct to Consumer (DTC) and ecommerce business in the contemporary and sportswear markets. 

Craig has never forgotten the invaluable lessons learned from 20 years in the trenches of the garment center. However, distancing himself from evening wear and the traditional 7th Avenue design house mentality has opened his mind to new ways of working. Every design decision Craig makes is based on the three key tenets of fashion he holds most dear: 

Is it pretty?

Is it chic? 

Will my customer feel confident, beautiful, and strong?

Working from these three tenets, as well as two decades of hands-on design experience, Craig has developed his first capsule collection—a multi-purpose, season-agnostic ensemble featuring unprecedented flexibility for the new world we live in. Craig’s contemporary yet classic dresses, blouses, skirts, and suits are fun and easy to wear for any occasion.

Craig’s strong work ethic, determination and love for clothing has brought him to this exciting pinnacle in his career. He is looking forward to his next chapter and thrilled to continue living his dream.